690/890/960/980 Product Launch //
As iRobot, the leader in consumer robots, prepared to launch four new products, they needed partners who could explore new ways of visualizing their products, communicate unique new features and convey iRobot’s brand principles of “Smart. Simple. Clean.” They turned to our friends at Motiv to develop a marketing strategy as well as content and messaging for these new products. Clutch was then brought on to work with the Motiv and iRobot teams to bring it all to life visually. We built custom sets in our photo studio that allowed us to capture just the right amount of debris. At the same time, our CG teams built and rendered out the robots from supplied CAD and our retouchers brought it all together to make each image pixel perfect.