Because of the booth layout and locations of the LED screens, each video had to be split into as many as 3 separate outputs. That meant we weren’t just making 1 video per area; we were outputting multiple files for every zone. What started as 13 videos quickly ballooned to 37 (and counting). To keep the visual experience seamless, the content on each screen had to align perfectly—not just in design, but also in timing—to create one immersive, cohesive moment.

With daily check-ins, detailed content trackers, constant communication, and seamless collaboration between our producers and artists, we kept everything running smoothly—staying organized, on schedule, and fully in sync from start to finish.

Throughout the show, 3M hosted a lineup of daily speakers. For every screen in the exhibit, we developed a dynamic mix of motion and static graphics that featured a countdown to the next session, introduced speakers, and allowed for custom branding. We collaborated closely with the AV team to nail down the most efficient way to hand off assets—delivering flexible files with embedded alpha channels so backgrounds, text, and graphics could easily be layered and updated on-site in real time to accommodate for last minute changes during the run of show.

In the end, we delivered 155 assets—with rigorous quality control ensuring every detail was accurate. Putting on a live show takes a lot of moving parts, but by combining STAR’s expertise with ours, we created a standout exhibit at the world’s largest technology expo.