Wilson Staff /

Drive home innovation.

Demonstrating the new technology through high-res 3D models, we created an animation that brought the C200 golf club to life.

Wilson Staff C200 + DUO Golf Balls //

As Wilson Golf prepared to change the playing field with their innovative C200 golf club, they needed video content demonstrating what made this new club so unique. Working alongside Wilson, Maday Productions, and 50,000 feet, we developed an animation to bring this club to life. Starting with resin prototypes and engineering data provided by Wilson, we built high-resolution 3D models of both the C200 iron and DUO-U golf ball. We then blended CGI, motion design, and VFX to create a rich demonstration of this new technology and the science behind it. The video broke on the Golf Channel and continues to be used on social and the web.

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