Harley-Davidson

Working closely with Harley-Davidson, Clutch Solutions created and developed a dealership portal to service local marketing needs for the US dealer network. The “Dealer Marketing Engine” (DME) provides imagery, artwork templates, television and radio spots and a host of other content, as well as a POP ordering module and a forum for dealer interaction on a wide variety of marketing-related topics.

The DME helps Clutch to complete the loop and ensure that the valuable Harley-Davidson assets we create through Photo and Digital can be quickly and easily repurposed and/or distributed for local use.

Five years from its initial launch, usage of the site has exceeded all expectations and the feedback from the dealer network has been tremendous. Regular email alerts and webinars keep the users informed on new content and new functionality.